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Sereza

Sereza café identity across coffee cups, takeaway bags, a coffee pouch, and pastry packaging
Services:
Brand identity & packaging
Industry:
Café & restaurant
Focus:
Visual identity
Project type:
Concept project

Project Overview

Sereza is a café and restaurant branding concept built around the warmth of everyday rituals: a morning coffee, a shared pastry, and a moment to slow down. The visual identity pairs an elegant serif wordmark with a compact circular monogram, giving the brand a distinctive presence across both large and small applications.

A palette of cream, terracotta, and deep olive brown brings a natural warmth to the collection. Arched shapes, generous spacing, and tactile paper finishes carry the same visual language from takeaway cups to pastry boxes, coffee packaging, bags, and coasters.

Scope of Work

The concept explores how one visual identity can work across a complete café packaging collection. Each application balances a clear brand signature with practical space for product and service details.

  • Serif wordmark and circular monogram applications
  • Colour palette, typography, and arched graphic elements
  • Takeaway cups, carriers, bags, and coffee packaging
  • Pastry boxes, coasters, and packaging presentation mockups
The Sereza serif wordmark embossed into warm brown paper
A Sereza takeaway cup beside a cactus and sunlit café tiles
Sereza wordmark and circular monogram on takeaway coffee cups
Sereza pastry boxes with croissants and a matching takeaway coffee cup
Olive brown Sereza paper bag alongside the café packaging collection
Sereza cup carriers, coffee packaging, and branded coasters
Arched cup carrier and takeaway cup in the Sereza cream and brown palette
Inside a Sereza pastry box: Happiness comes in sweet moments.

Final Outcome

The finished concept brings the café experience into a consistent family of everyday objects. The wordmark provides the main point of recognition, while the monogram and warm colour palette tie the collection together. Presented across nine artwork compositions, Sereza shows how a restrained identity can feel welcoming, considered, and adaptable across packaging formats.

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